Joseph Malherek

Joseph Malherek was awarded a fellowship of $19,500 to support his dissertation research on the experience of several Austrian émigrés to the United States who became prominent in the fields of market research, social psychology, and commercial design. The fellowship covered research trips to the American Heritage Center at the University of Wyoming for three weeks, the University of Vienna for seven weeks, and the Library of Congress, Manuscript Division, for six weeks. In addition to research, the fellowship allowed Malherek to complete a draft of his dissertation, “Émigré Scientists of the Quotidian: Market Research and the American Consumer Unconscious, 1933-1976,” which was fully completed in August of 2015.


Joseph Malherek earned his Ph.D. in American Studies from The George Washington University and has been a National Endowment for the Humanities postdoctoral fellow at the Consortium for History of Science, Technology, and Medicine.